The Virgin Mary Bar has officially launched in The Galleria Al Maryah Island

The first of its kind in Europe and now the Middle East - Ireland’s renowned alcohol-free bar, The Virgin Mary has spread its wings to Abu Dhabi through its first franchise partnership with MBT Restaurant Management. This high-end venue has all the look, taste, and excitement of a cocktail bar, except it’s completely alcohol-free! Along with its heavenly cuisine, this one-of-a-kind wellbeing bar is creating multilayered and aromatic drinks to stimulate everyone’s social appetite.

“MBT RM believes in building and creating innovative home-grown brands as opposed to franchising.However, The Virgin Mary’s concept was so unique and different - bringing it to the UAE was an exception we had to make and were delighted to acquire the franchise of TVM in Abu Dhabi. People in the UAE will now get to experience a fully-fledged refined bar in a mall” Niveen Ibrahim - COO at MBT Development and Executive Director at MBT Restaurant Management

This innovative cocktail bar is set to become a standout feature in The Galleria. Home to an array of top tier recognized brands, independent retailers, and international cuisine restaurants including Zuma, Coya and La Petite Maison, this vibrant location was the ideal choice for TVM’s new base in Abu Dhabi.

TVM Drinks Creator Anna Walsh has built an alcohol-free cocktail menu that will excite and surprise everyone,including some really interesting food and drink pairings. TVM Abu Dhabi will also be recruiting several Irish team members for front of house to bring TVM’s unique Irish personality to the Middle East’s first alcohol-free bar and restaurant.

“We’re incredibly excited to be opening the doors to our first franchise ‘TVM Abu Dhabi’ in partnership with MBTRM. We look forward to welcoming consumers from across the UAE as they discover a different way of drinking with us.” TVM Bar Global Founder and Co-Owner, Vaughan Yates

Instagram: @tvmabudhabi

About MBT Restaurant Management

MBT Restaurant Management LLC is the F&B development and management division of MBT Development. The company was born out of a passion for bringing ideas to life and providing trendy, exciting, and innovative concepts. It is led by Niveen Ibrahim and Danny Kattar who bring a combined experience of over 40 years in shaping Abu Dhabi's culinary, retail, and hospitality industry. Our prime locations across the UAE, GCC and Middle East are a testament of our commitment to continuously offering our guests a unique experience, while ensuring the highest standards and quality.

About TVM Bar Global Ltd.

TVM Bar Global Ltd. is the leading franchisor of alcohol-free bars worldwide. The company was established in Ireland in May 2019 with the launch of its inaugural venue - The Virgin Mary Bar in Dublin. The concept for an entirely alcohol-free bar was first conceived by Vaughan Yates, who is the Founder & Creative Director of 1751 Ltd., renowned for its strategy expertise in the drinks industry. He is joined by co-owners Nicola Yates and Sarah Connolly who have over 15 years’ communications and marketing experience in the beverage sector respectively. In 2020, the franchise concept expanded to include an extensive alcohol-free online store during the Covid-19 pandemic due to government mandated restrictions. The opening of TVM Abu Dhabi, in summer 2021, is the first international franchise in TVM Bar Global Ltd.’s expansion. The franchisee of TVM Abu Dhabi is MBT Restaurant Management, an established bar and restaurant entity in the UAE who the group is proud to be affiliated with. TVM Bar Global Ltd. is dedicated to championing a social revolution to #drinkdifferent.

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